Radio Veritas Celebrates Its Brand New Look
Radio Veritas, South Africa's only Catholic Radio Station recently unveiled its brand new logo. It comes as a result of the station’s decision to appeal to a wider audience and to increase its general visibility within the local community radio station environment.
Radio Veritas designed the new logo to evoke emotions of faith, patriotism and belonging.
The Executive Director of Radio Veritas Fr. Emil Blaser OP said: “Unveiling this new logo has been one of my proudest moments here at Radio Veritas. Being a faith-based radio station, we cater to a niche audience and we are hoping that with our new look we can grow our listenership quite significantly. It’s time that more people got to hear the Good News. For a Change.” The design of this new
The design of this new logo was inspired by the following:
- Radio Veritas wanted to ensure that the new logo portrayed Catholic symbolism, South Africa and the station’s values and goals The new logo had to reflect vision, growth and
- Radio Veritas wanted to ensure that the new logo portrayed Catholic symbolism, South Africa and the station’s values and goals The new logo had to reflect vision, growth and professionalism
- Finally; the logo had to be timeless and memorable.
EXPLANATION OF THE CENTRAL LOGO:
The white centre of the logo represents the Host (Body of Christ) used at Mass. The vertical staff with cross and hook represents a bishop’s Crozier. The R in the word radio is the letter Rho in Greek while the V in the word Veritas forms the top of the X. the bottom arms of the X represent either the nails which pierced the hands of Christ on the cross, or the vuvuzela, symbolic of proclamation. The X and R are, of course, the first two letters of the word "Christ" in Greek. The curved lines represent sound waves which take the message of Christ to the corners of the earth.
About Radio Veritas: In a world that cries out for Good News, Radio Veritas, the only Catholic Radio Station in South Africa, serves the needs of Christians across the board. Radio Veritas’ mission is “To be a sign of Christ’s love for His people, through its caring, compassionate, faithful and professional broadcasting.”